Original title: Zaobao | Two days before the opening of the 2020 Spartan Warriors Hangzhou Station; Hangzhou Asian Games signed two new sponsors
Serie A will start exclusive negotiations with CVC and Advent; Tennis Channel will obtain the exclusive rights to the ATP Tour in the United States.
On October 17th, the 2020 Spartan Warriors Race will open a new race in the Chaoshan Scenic Area of Hangzhou. This race will set up a race and a children's competition. Prior to this, the Spartan Warriors Tournament had two races in Chongli and Beijing. Since the introduction of the Spartan Warriors to China in 2016, it has been widely used by sportsmen for its unique and extremely interesting obstacles and cross-country competition, a spiritual core full of self-challenge and transcendence, and the coexistence of mass entertainment and elite sports. Loved and sought after. In just four years, Spartan Warriors has grown into a well-known brand for outdoor sports and fashion lifestyle in China.
On October 14, the signing ceremony of the main ticket operator of the 19th Asian Games in Hangzhou 2022 was held at the Hangzhou Asian Games Organizing Committee, and Damai officially became the ticketing partner of the Hangzhou Asian Games and the Asian Paralympic Games. In order to cooperate with the Hangzhou Asian Games’ concept of “green, smart, frugal, and civilized”, Damai will achieve “ticket +” innovation and breakthroughs in ticketing services, making full use of Alibaba Group’s comprehensive advantages in technology and operations, relying on Big data, blockchain, face recognition and various artificial intelligence technologies, combined with the extension of Alipay’s Asian Games smart one-stop service business, will enhance the public’s “Smart Asian Games” viewing experience from high-tech and digital aspects.
On the morning of October 14th, Mona Lisa Group Co., Ltd. became the exclusive supplier of official architectural ceramics for the Hangzhou Asian Games. This is also the second exclusive supplier signed by the Hangzhou Asian Games. This cooperation with the Hangzhou Asian Games is not the first time that the Mona Lisa Group has become associated with the Asian Games. At the 2018 Jakarta Asian Games, Mona Lisa Group completed their first Asian Games cooperation as an "official support partner". The Mona Lisa Group officially became the exclusive supplier for the Hangzhou Asian Games. The relevant deputy secretary-general of the Hangzhou Asian Organizing Committee stated that as a leading enterprise in the domestic building materials industry, the Mona Lisa Group has always adhered to the model of building ceramics and green and intelligent integration This coincides with the green and smart concept of the Hangzhou Asian Games. After joining the Hangzhou Asian Games family, the Mona Lisa Group will further support the preparation and promotion of the Asian Games and promote the construction of the city and the brand. .
On October 13, Guangliang Wines announced the world champion and Olympic champion Zou Shiming as its brand image spokesperson. Talking about the original intention of choosing a brand spokesperson, the relevant person in charge of Guangliang Liquor Industry said that it was actually the consumer group of Guangliang who chose Zou Shiming. "The world-famous boxer and two-time Olympic champion, Mr. Zou's honest and candid image of boxing champion is deeply rooted in the hearts of the people. His contribution to boxing is well known. His core audience has a high popularity index and has a very positive influence."